It's a date. Looks liked we've moved from expecting ETF approval to setting an expected date: January 10. That date already is part of #bitcoin lore as the day Hal Finney tweeted "Running bitcoin"
By the way, I'm kind of slowly participating in the Running bitcoin challenge. Between Jan 3 and 10 you're to run/walk/move 13.1k in support of ALS research. See
ETF date article:
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